Ginny has worked in the finance sector for 12 years predominantly as a Senior Business Analyst and Project Manager within one of the major banks. She has built up strong Excel skills including creating financial spreadsheets, advanced calculations and what if scenarios, analyzing large data sets to create descriptive reporting and writing VBA and SQL. Ginny saw a need to help small business operators improve efficiency with recording and understanding their financial data and to use it to better analyze the strengths and weaknesses of their businesses.